Lately, my business partner and I have wanted to try some shorter ‘build days’. The idea of these are to start with a blank canvas and an idea, then deliver a working product by the end of the day. This is a very different approach to the months of effort that we generally invest to launch something.
Today we undertook our first build day and delivered Give Us A Minute, an iPad-targeted web app for managing wait lists:
It was a fun experience trying to achieve everything required in one day, but I think we did pretty well. We managed everything from domain name registration to deployment in just under 9 hours. One of the biggest unplanned tasks was actually building the website to advertise the app; we hadn’t even thought of factoring that in when we started the day. The photography also took up a bit of time, but we needed to do it to tell the story properly on the site. Also, it was nice to be required to go and find a beer garden with a tax-deductible beer each so we could get that bottom-left photo.
As part of staying focussed on the idea of a minimum viable product we dropped the idea of accounts very early on. At some point we’ll have to start charging for the text messages, but that then implies logins, registration, forgotten passwords, account balances and a whole host of other infrastructure pieces. In the mean time we’ll just absorb the cost of message delivery. If it starts to become prohibitive, it’ll be a pretty high quality problem to have.
The next step is to get this out on the road and into some businesses. We’ll start by approaching some businesses directly so we can be part of the on-boarding experience. Based on how that goes, we’ll start scaling out our marketing efforts.
We also need to get ourselves listed in the Apple App Store for the sake of discoverability. The ‘app’ is already designed with PhoneGap in mind, but we’re waiting on our Apple Developer enrolment to come through before we can finalise all of this.