Lately, I’ve been reading One Strategy: Organization, Planning, and Decision Making. It’s a collection of Steven Sinofsky’s internal blog posts while he ran the Windows division, with some light analysis by Marco Iansiti. (The blog posts are so far more interesting than the analysis.)
This quote stuck with me (page 30, Kindle location 746):
We are still not sending around (locally) enough meeting notes and not sharing information more freely. And part of that is asking people to be more receptive to “raw data” and less demanding of “tell me what is important” because with empowerment comes the need to process more data and manage the flow of information. For our process to work smoothly we do need more communication.
Within Readify, we’re seeing a fast growth of shared OneNote notebooks. They’re like wikis on steroids: near real-time multi user editing, ink, images, audio, no save button, multi-device, offline support, web app, deep linking right down to a specific paragraph, and more. They’re an insanely useful part of our information flow, and deserving of their own post another time.
The ease of access that comes with these pervasive notebooks has lowered the bar for content capture. And it’s great.
Instead of some formal documentation requirement that gets missed, we’re now able to capture the as-it-happens notes. After 10 years of consulting, we’re finally seeing a really rich knowledge base about our engagements get synchronized back into SharePoint instead of living in the heads of individual consultants. Call notes, meeting notes, architecture diagrams, sprint reviews, pre-sales meetings, org charts and whiteboard photos all end up in the notebook now. When I go to a presales meeting, the account manager and I are both recording our different notes straight into the same page of a notebook in real-time, then one of us can snap a pic of the whiteboard as we leave. (SharePoint + 4G enabled devices are the back-end plumbing here.)
These notes don’t provide the full context of a project, but they capture a series of events that cumulatively provide much of that context. They aren’t an analysis of the events either; they’re a summary, closer to a transcript. But that’s all ok, because they create visibility across our teams and open conversations we weren’t having before. Seeing this transition sweep across our business, I have to say that I wholeheartedly agree with Steven’s views.